Lead generation, as well as lead qualification, requires unique skills. The talents needed to consistently find and/or qualify prospects are very different from those needed to close sales. The key reason our clients seek our help is that their sales representatives and sales management are trained and compensated to focus on closing business. As important as it is to the sales process, most reps do not, and usually will not,consistently make the effort to develop new prospects and sales opportunities effectively. We help our clients spend more time meeting with qualified prospects rather than looking for them, or having to qualify them.